They Think They Know You

Print campaign design, 2-page newspaper layout
The Facts Newspaper, Seattle, WA · 2023
Commissioned by Invisible Collective for the Washington State Department of Health

This campaign, published in The Facts Newspaper — the Voice of the African American Community for over 50 years, addresses the narrative produced by the Tobacco industry. Set in my hand-rendered lettering, the headline "They Think They Know You" turns that messaging back on itself, against the cold assumptions of Big Tobacco.